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April 21, 2024 8:27 am

Travelers Will Refuse an Upgrade to Sit Near a Loved One – New Research Into When People Want to Share Experiences

People will often sacrifice a better experience and opt for one that’s less enjoyable if it means they can do it alongside a loved one – whether that’s a romantic partner, close friend or relative. That’s the main finding of our research published in the Journal of Consumer Psychology in April 2023.