People will often sacrifice a better experience and opt for one that’s less enjoyable if it means they can do it alongside a loved one – whether that’s a romantic partner, close friend or relative. That’s the main finding of our research published in the Journal of Consumer Psychology in April 2023.
Tag Archives: travel
As vaccination rates rise and the world’s countries reopen, international wanderlust resumes
Many Americans are now refocusing their sights on the travel plans that eluded them for the past two years of the pandemic.